Field notes 40 articles

Field notes on finding
problems worth solving

Methods, checklists and lessons from turning public discussions into demand evidence. No invented numbers — only how to read what people already wrote.

All articles

October 12, 2026 5 min read

GitHub Issues as a Source of Micro SaaS Ideas

Use GitHub issues to find micro SaaS ideas: filter the noise out of issue search, read reactions and wontfix threads, and turn an unmet need into a product.

September 25, 2026 3 min read

Validate a SaaS Idea Before You Write Any Code

How to validate a saas idea with public evidence, five customer conversations and a small demand test, so you build only what people want.

September 24, 2026 3 min read

Micro SaaS Niches: How to Pick One You Can Own

How to compare micro saas niches by recurring pain, reachable buyers and weak competition, so a solo founder picks a market they can own.

September 19, 2026 3 min read

How to Test Demand Before Building the Product

How to test demand before building with landing pages, waitlists and interviews, and how to tell a real buying signal from polite encouragement.

September 16, 2026 4 min read

Boring Business Ideas Are the Best Ones

Boring business ideas are often the best ones. Here is how to spot dull but profitable problems, test them with real evidence, and know where to look.

September 13, 2026 4 min read

Competitor Research for Indie Hackers

Competitor research for indie hackers: read user complaints instead of landing pages, find the gaps that matter, and run a repeatable pass you can keep.

September 10, 2026 4 min read

"Willingness to Pay Research: Reading the Signals"

Willingness to pay research from public threads: the signals that show someone will actually pay, the ones that fool you, and how to search for them.

September 2, 2026 4 min read

Counter Evidence: The Step Most Founders Skip

Counter evidence keeps a promising idea honest. Learn where to look, how to record what you find, and when it should stop a build before you start.

September 1, 2026 4 min read

How to Find Problems Worth Solving

How to find problems worth solving: three tests for demand, where to look for evidence, and when to walk away from an idea that only sounds good.

August 28, 2026 4 min read

From Complaint to Feature Spec in One Sitting

Moving from complaint to feature spec is a translation job. This is a one-sitting workflow that turns raw quotes into a spec you can actually build from.

August 27, 2026 4 min read

Pain Point Research: Find What Users Struggle With

Pain point research that works: find what people actually struggle with by reading their own words, then turn repeated friction into a real product.

August 25, 2026 4 min read

Spotting Recurring Complaints in a Sea of Posts

Recurring complaints are the strongest signal in a sea of messy threads. Learn to group them, count distinct people, and rank by how often they return.

August 24, 2026 4 min read

Pricing Research for a Micro SaaS

Pricing research for a micro SaaS does not need surveys. Learn how to read price signals in public discussions and pick a number you can defend today.

August 20, 2026 4 min read

Idea Validation Red Flags to Watch For

Idea validation red flags are quiet. Learn the signals that look like progress but are not, and run a checklist that tells you when to stop or keep going.

August 19, 2026 4 min read

How to Validate a Startup Idea Before You Build It

How to validate a startup idea with evidence instead of opinions: what counts as proof, where to look, and when to walk away before you build anything.

August 16, 2026 4 min read

AI Research Hallucinations: Verbatim Quotes Only

AI research hallucinations turn confident summaries into invented quotes. Here is how to check every quote against source text before you trust a report.

August 15, 2026 4 min read

Reddit Market Research: A Practical Guide

Reddit market research, step by step: pick the right communities, read threads for pain, and turn raw quotes into a shortlist of problems worth solving.

August 13, 2026 5 min read

Pain Intensity Score: How to Rate Customer Pain

Build a pain intensity score from real discussion posts: a repeatable way to rank customer problems and decide which one deserves your next build.

August 12, 2026 5 min read

What Customer Quotes Tell You About Real Demand

Customer quotes are the raw material of demand evidence. Learn how to read them, sort real signals from curiosity, and decide what to build next.

Run your own

Name a problem you keep hearing about — or the market people are stuck in. The report comes back with the problems they described, the quotes behind them and what they already tried.

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